Read any article about creating and delivering a presentation and you will be given advice to find out as much as you can about your audience. In general, I agree with this as your presentation should be of interest to your audience, otherwise no matter how eloquently you speak you are unlikely to win their hearts and minds.
But what if your audience research unveils a wide range of different knowledge and interest in your topic? For example at an industry conference where an audience may include experienced practitioners, new comers to the industry, customers, competitors, managers, technologists, administrators and students. With such a diverse audience it is difficult to target your presentation at every person. Another example is when you are recording a video to play on your website. In this case, you have little or no control over who may view the video, it could literally be anyone.
One option is to speak in very general terms, that everyone can understand and appreciate, trying to cater for everybody’s needs. The problem with this is that you risk giving such an ineffectual presentation that everyone may think it is okay, but it fails to inspire anyone.
My advice is to PYO, Pick Your Own. Decide who your ideal audience member is and create and deliver a presentation that will be informative, interesting and inspirational for that ideal person. This means that some of your audience will not find your presentation interesting or informative but as the saying goes “You can’t please all the people all the time”.
Your audience is the most important part of your presentation, make sure you tell them what they want or need to know. On those occasions when you don’t know who your audience are, you need to decide who to aim the presentation at because a scatter gun approach is highly unlikely to achieve your presentation objectives.
All the best with your presentations